CASE STUDY
DESISQUATS
Industry: Health and Wellness
Services: Website Development, Inbound marketing, Performance marketing, Email marketing
THE CLIENT
Desi Squats provides online fitness coaching and personalized diet plans specifically designed for Non-Resident Indians (NRIs) living in the USA. they specialize in helping NRIs achieve their fitness goals with tailored workout routines and dietary guidance. Desi Squats aims to make fitness accessible and effective for NRIs across the United States, combining expert coaching with cultural sensitivity to promote healthier lifestyles.
Seeking to expand their reach and attract new clients, Desi Squats partnered with GoMediafy Together, they implemented targeted digital marketing strategies to enhance lead generation and increase their visibility within the NRI community across the United States.
Before engaging with our marketing agency, Desi Squats faced significant challenges in growing their business. They struggled with generating new leads and lacked a proper automated funnel to convert potential customers. Targeting NRIs in the USA added another layer of complexity, as the audience size was limited and it was challenging to reach this specific community effectively. These obstacles hindered their ability to expand their client base and achieve sustained growth.
The Solution
To address Desi Squats’ challenges and achieve their goals, we developed a comprehensive marketing strategy. We tailored ad campaigns on social media platforms, specifically Facebook and Instagram, to engage the target audience. Our team created compelling content focusing on fitness, health tips, and personalized diet plans. Additionally, we set up automated email sequences to nurture leads and guide them through the sales funnel, ensuring a seamless experience for potential clients. Optimized landing pages were designed to capture leads effectively and maximize conversions.
Customized Marketing Campaigns:
Automated Sales Funnel:
Our marketing strategies yielded impressive results for Desi Squats. We successfully generated over 850 high-quality leads, significantly expanding their client base. The campaigns achieved a Click-Through Rate (CTR) of 25.38%, with 2,709 link clicks, showcasing the effectiveness of our targeted advertising efforts. Additionally, we maintained a cost per lead under $10, ensuring an efficient use of the marketing budget and delivering excellent value for our client.
Results:
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