To address Desi Jutti’s challenges and achieve their goals, we developed a comprehensive marketing strategy focused on increasing brand awareness and driving purchases among Indian youth. Our approach involved creating tailored campaigns across social media platforms, particularly Instagram and Facebook, to effectively engage with the target audience. We also crafted compelling content highlighting the cultural significance of Juttis and their suitability for modern fashion. Additionally, we focused on integrating traditional Juttis into everyday wear for men, emphasizing their versatility and style. Here’s how we tackled the challenges:

Customized Marketing Campaigns:

• Awareness Campaigns:
• • Ran targeted awareness campaigns to introduce Desi Jutti to young Indian consumers, emphasizing the unique craftsmanship and cultural heritage behind their products.
  • Utilized influencer partnerships and user-generated content to enhance brand visibility and credibility.
• Traffic Campaigns:
• • Created engaging social media content showcasing how Juttis can be styled with both traditional and contemporary outfits, including jeans and trousers for men.
  • Leveraged storytelling techniques to highlight the artisans behind the Juttis and the cultural stories embedded in each design.
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• Purchase-Driven Campaigns:
• • Implemented promotional campaigns offering discounts and special offers to drive immediate purchases, especially around festivals and cultural events.
  • Used retargeting strategies to remind potential customers of items left in their shopping carts and encourage them to complete their purchase.